RTK Template Image

Campaign Information

Introduction

For US women, breast cancer is the most frequently diagnosed cancer and the second leading cause of cancer death. Last year in Florida, nearly 12,000 women were diagnosed and almost 3,000 died from breast cancer. Prominent organizations recommend women aged 40 and older receive a mammogram every 1 or (1-2) years. Increased and regular use of early detection measures along with enhanced treatment options have been attributed to improved breast cancer survival rates. Still, many women living with physical disabilities are significantly less likely to have been screened with the recommended guidelines, than women without disabilities. This puts these women at risk for late-stage diagnosis and poor health outcomes. For Florida, this presents a significant public health concern as nearly 1 in 5 women in our state are living with at least one disability.

To address this issue the CDC created the Right to Know campaign, which consists of health promotion materials in both English and Spanish that include: posters, flyers, print ads, tip sheets and MP3 audio files. These materials feature four breast cancer survivors living with physical disabilities who share their personal and heartfelt messages about breast cancer screening.

This new campaign is being implemented in four US states, including Florida from 2007 to 2012.

Campaign Goals

To raise awareness about the importance of breast cancer screening, and encourage recommended screening among women who are forty years and older, and living with a physical disability in Florida.

Communication Objectives

Target Audience

The target audience for this campaign is women residing in Florida who are: living with physical disabilities, forty years of age and older, and English or Spanish speakers.

Campaign Strategies

Campaign Partners and Dissemination Stages

Campaign dissemination will be initiated in the Summer of 2009 and take place in a twenty-three county area of Northeast Florida, with an expansion into the Florida Panhandle. Our Florida partners include affiliate offices of state-wide organizations, with primary service area in North Florida.

Within this North Florida region, campaign dissemination will be concentrated in three Northeast Florida counties, including Alachua, Duval and Putnam. As our partners' service areas span beyond these three counties, we aim to conduct additional dissemination in the remaining counties of the North Florida region.

During the subsequent two years of the campaign (April 2010-2012), dissemination will expand into Central and South Florida. We hope to maintain our current partnerships and develop new partners as we move into these additional regions.

This graphic indicates the region and counties of our first year of dissemination:

RTK Graphic

Our Primary Partners, Secondary Partners and Additional Dissemination Sites throughout North Florida.

Primary Partners

Secondary Partners

Additional Dissemination Sites

  • Florida Association of Centers for Independent Living (FACIL)
  • The Florida Breast and Cervical Cancer Early Detection Program (FBCCEDP)
  • Florida Area Health Education Network (AHEC)
  • The Susan G. Komen For the Cure ~ Jacksonville Affiliate
  • FL DOH (Florida Department of Health)
  • The American Cancer Society-Alachua Office (ACS)
  • Florida Association of Community Health Centers (FACHC)

 

  • Healthy Jacksonville
  • Mammacare
  • The UF & Shands Cancer Center
  • Rural Women’s Health Project
  • Florida Center for Advocacy, Research and Education, Inc.
  • Home Health care agencies
  • Nursing Homes
  • Department of Elder Affairs
  • IFAS Extension Offices
  • Post-Polio Support Groups
  • Health Care organizations, offices & clinics
  • Grocery store chains
  • Well Florida

 

  • FL Radio Stations
  • Newspapers, Journals, publications
  • Websites (of primary & secondary partners & others)
  • Paratransit providers
  • Community Centers
  • Women’s Centers
  • Libraries
  • Places of Worship / Religious organizations

 

Primary Navigation


This page was last updated Jun. 2, 2009.